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E-commerce design exploration

2025
(UX/UI, Visual Design)

Conceptual e-commerce web design project created to explore the intersection of brutalist & minimalist design and the softness & warmth of Scandinavian hardwood furniture. The concept combines clean typography, dynamic product card interactions and simplistic product presentations.

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E-commerce design exploration

2025
(UX/UI, Visual Design)

Conceptual e-commerce web design project created to explore the intersection of brutalist & minimalist design and the softness & warmth of Scandinavian hardwood furniture. The concept combines clean typography, dynamic product card interactions and simplistic product presentations.

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Vilhelm Nyroos

Ongoing
(UX/UI, Visual Design)

Portfolio website in progress for multidisciplinary artist Vilhelm Nyroos.

Vilhelm Nyroos

Ongoing
(UX/UI, Visual Design)

Portfolio website in progress for multidisciplinary artist Vilhelm Nyroos.

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Product visualisation, ITAB Group

2025
(CGI, 3D, Retouching)

3D renders created to visualise ITAB’s retail lighting & technology products in a more dynamic, vibrant and visually engaging way, for use across digital platforms and marketing material.

Product visualisation, ITAB Group

2025
(CGI, 3D, Retouching)

3D renders created to visualise ITAB’s retail lighting & technology products in a more dynamic, vibrant and visually engaging way, for use across digital platforms and marketing material.

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ITAB filter system

2025
(UX/UI, Visual Design)

New filter system covering products, cases & insights for ITAB’s website. With end-to-end responsibility for this project, I lead the entire design process from low-fidelity wireframes to high-fidelity prototypes. I also organised internal user testing and assisted in the development phase with design updates, tweaks to the user flow and technical testing.

The previous filter system (slide 5) had poor responsiveness and usability issues, along with not being aligned with the company’s brand vision. Main objectives included improving usability & mobile responsiveness, aligning design & interactions to other website elements, and supporting faster decision-making through clearer interactions.

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ITAB filter system

2025
(UX/UI, Visual Design)

New filter system covering products, cases & insights for ITAB’s website. With end-to-end responsibility for this project, I lead the entire design process from low-fidelity wireframes to high-fidelity prototypes. I also organised internal user testing and assisted in the development phase with design updates, tweaks to the user flow and technical testing.

The previous filter system (slide 5) had poor responsiveness and usability issues, along with not being aligned with the company’s brand vision. Main objectives included improving usability & mobile responsiveness, aligning design & interactions to other website elements, and supporting faster decision-making through clearer interactions.

Read more
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ITAB redesign & Interaction concept

Ongoing
(UX/UI, Visual Design)

Personal project exploring a potential redesign of ITAB's website, focused on simplicity and interaction design.

ITAB redesign & Interaction concept

Ongoing
(UX/UI, Visual Design)

Personal project exploring a potential redesign of ITAB's website, focused on simplicity and interaction design.

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3D sculpt & creature concept

2024
(CGI, 3D)

3D sculpt of a creature concept developed as part of a personal project during my game development studies.

3D sculpt & creature concept

2024
(CGI, 3D)

3D sculpt of a creature concept developed as part of a personal project during my game development studies.

Committed and detail-oriented designer fueled by a lifelong passion for creativity and problem-solving. Starting out as a freelancing graphic designer, and later on student in game development and graphics, I’ve since shifted my focus toward UX/UI and visual design within retail and thrive when conceptualising and prototyping challenges into thoughtful solutions.

My experience spans a wide range of disciplines, including graphic and digital design, CGI/product visualisation, project management, web development, and solution design. I’m driven by continuous growth and skill development, while always focused on delivering value for brands and organisations.

Contact

wilmaskold@outlook.com
+46 76 345 32 22
Stockholm, Sweden

Experience

Visual Designer
2024–present
(ITAB GROUP)
Marketing & Solution
Design Intern
2023–2024
(ITAB GROUP)
Designer & Illustrator
2018–2024
(Freelance)

Education

Södertörn University
2021–2024
(Bachelor of Science in Media Technology, Game Development and Graphics)
Berghs School of Communication
2020
(Graphic Design Introduction)

Skills & software
proficiency

Adobe CC (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro), Figma, Advanced prototyping, Webflow, Framer, wordpress, Headless CMS setups, HTML & CSS, Blender, AutoDesk Maya, Photography & retouching, Swedish (Native), ENglish

Wilma Sköld

INFO
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